Oppo, Vivo, OnePlus, and realme owned by one Company - The Rise of China Smartphone Brands
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Many people are familiar with well-known smartphone brands like Oppo, vivo, and OnePlus. However, few are aware that these brands are all affiliated with BBK Electronics, the same parent company. Interestingly, BBK Electronics also owns two additional smartphone brands, namely IQOO and realme. Rather than being threatened by external competitors, BBK Electronics has chosen to foster internal competition within its own organization. This strategic approach ensures that if a consumer is dissatisfied with the Oppo brand, they may find solace in the vivo brand, and vice versa. In this way, BBK Electronics maximizes its sales potential regardless of individual brand preferences.
Oppo, Vivo, OnePlus, and realme owned by one Company - The Rise of China Smartphone Brands
Oppo, Vivo, OnePlus, and realme owned by one…
Oppo, Vivo, OnePlus, and realme owned by one Company - The Rise of China Smartphone Brands
Many people are familiar with well-known smartphone brands like Oppo, vivo, and OnePlus. However, few are aware that these brands are all affiliated with BBK Electronics, the same parent company. Interestingly, BBK Electronics also owns two additional smartphone brands, namely IQOO and realme. Rather than being threatened by external competitors, BBK Electronics has chosen to foster internal competition within its own organization. This strategic approach ensures that if a consumer is dissatisfied with the Oppo brand, they may find solace in the vivo brand, and vice versa. In this way, BBK Electronics maximizes its sales potential regardless of individual brand preferences.